This session is open to all members of the UA community including faculty, staff, and students. WebTide members from several different campus departments will collaboratively lead this session. The presentation will touch on several aspects of web optimization. Specific topics will include: General Best Practices (including Accessibility and SEO considerations), Web Analytics and Reporting, and User Testing. We’ll also touch on additional tools/resources that may not be widely known, but are still quite useful. Attendees can expect to learn some concrete tips for optimizing their next web project.