Social Media Specialists Olivia Ann Hodges, Mallori Hudgins and Jatensia Calhoun will briefly touch on the social media guidelines at UA (with an emphasis on analytics), along with how UA social is embracing the next iteration of Where Legends Are Made. Discussion to focus on how to make strategic decisions based on previous content, driving engagement, and determining platform presence. Jatensia Calhoun will share how Admissions social media has become more collaborative with Strategic Communications and why that matters.