FREE WEBINAR: Brand Strategy For The Real World: Making Your Brand Relevant to Key Audiences

How do you make your brand relevant to your prospective student audience? parents? your alumni? Defining an institutional brand is only the first step in brand strategy. To work in the real world, it has to resonate with each important audience — each with very different needs and motivations.

Register for the webinar

This is a free webinar from mStoner that will define a practical approach to brand strategy that connects with the many audiences who matter. The cost is free but registration is required. Visit their website to register and to learn more about the event.

What You Will Learn

• What are the elements of a solid brand framework?
• How can market research identify the needs and motivations of each audience?
• How do you translate a brand into a compelling audience-specific message map?

Who Should Attend

• Marketing and communications professionals responsible for brand development and/or messaging
• Enrollment management, admission, alumni, and development managers, directors, and VP’s who need to translate the institutional brand into compelling audience-specific messages.